Playful Inter-Action

At the MAXXI in Rome, Fabrica and studio Minale-Maeda worked with Alcantara, to create a multisensory experience, that starts with touch and sight and goes on to explore other possibilities.

Playful Inter-Action
“Playful Inter-Action” addresses a known yet previously not fully explored aspect of Alcantara: its multisensory qualities. The intent of the exhibition – mounted in the evocative Scarpa Room – is to describe and express in a “physical” and extraordinarily tangible way the special properties of a material which is part of our daily life.
Playful Inter-Action
Top and above: Minale-Maeda studio, Essences, compounds, particles, Alcantara-MAXXI project 2013
The interpretation has been entrusted to two creative groups already known in the world of interactive design: Fabrica and studio Minale-Maeda, which the curators Giulio Cappellini (Art Director, Alcantara) and Domitilla Dardi (Design Curator, MAXXI Architettura) chose precisely for their groundbreaking role in so-called relation design. Interactivity is in fact the exhibition’s basic element: a series of tactile/visual, tactile/auditory and tactile/olfactory associations encourage visitors to caress Alcantara, look at it and even listen to it or smell it.
Playful Inter-Action
Fabirca, Pendulum, Alcantara-MAXXI project 2013

After the positive experiences of “Can you imagine?” and “Shape your life!”, for the third Alcantara-MAXXI exhibition the two curators chose a path that goes straight to the essence of the material. In the words of Giulio Cappellini and Domitilla Dardi: “The two groups of designers were asked to work on creating a multisensory experience that would start with touch and sight and go on to explore other possibilities. The result is a kind of synaesthesia. To achieve it, the visitors’ input is essential: their interaction with the exhibit is part of the exhibit, the one feeds on the other’s involvement”.

The two Fabrica installations, Pendulums and Shiver, move in the dimension of sound and light: visitors activate the interactions by touch. The Minale-Maeda duo’s work, Essences, Compounds, Particles, addresses the olfactory universe as it invites visitors/players to compose new blends of shapes and essences.

Playful Inter-Action
Shapeful Inter-action, Alcantara-MAXXI project 2013
The path leading visitor to the discovery of Playful Inter-Action reveals unprecedented instances of perceptual contamination, a veritable sensory “symphony” that examines in-depth the expressive power of Alcantara, its application potential, colours and textures. 
Playful Inter-Action
Shapeful Inter-action, Alcantara-MAXXI project 2013

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