His groundbreaking new design, titled “UNITY”, is a sculptural form that is modular, non-directional and when multiplied creates endless configurations. ”For this project, the last thing I wanted to do was to create a distracting design that would compete with the artwork for attention.” says Shemtov.

The scale and proportions were also a huge consideration due to the vast open spaces, soaring ceiling heights and columns that the design had to integrate with. “There was no other designer who better understood the purpose and vision of this project as well as the interior design aesthetic we envisioned,” says MoMA’s communications department.