The project is called MoMO Galerie and the main focus is the interference between the artwork and the commercial space, achieved by the “hijacking” of window-shopping reflexes by a process of discovery.
MoMO’s audience is crucial: its immediate environment (passers-by and local inhabitants) and the extended sphere of the global community.
MoMO Galerie is an artistic project, installed in the window of Mohamed Elloumi’s electrical supplies shop at 26 rue Beaurepaire 75010 Paris. By deploying exhibition projects in a shop window (1.20 wide x 1.80 m high), MoMo Gallerie will be pursuing a practice of constant interference, and questioning the topography of the traditional “white cube” exhibition space and what can or should be shown to the public. Each single piece shown in this permanent, 24/7 exhibition space will act as the portal and departure point for an exhibition continuing in digital space on the gallery’s website.
A mobile gallery MoMo Galerie is not a sales tool but a putting into practice of the “co-intelligence of contraries” dear to Marcel Duchamp. ‘Stairway to Heaven’ is the first of the exhibition propositions it will install in this commercial “showcase”. MoMo Galerie’s focus is the interference between the artwork and the commercial space, achieved by the “hijacking” of window-shop- ping reflexes by a process of discovery. MoMo’s goal is to create an international artistic promotion tool and not – like an institution with a similar acronym – a mausoleum of minority culture. MoMo’s audience is crucial: its immediate environment (passers-by and local inhabitants) and the extended sphere of the global community.
Margherita Ratti (born Milan, 1975) lives and work in Paris.
An architecture, art and design professional, she works in areas including media, exhibitions, curating, publishing and development of cultural projects. Coming from a creative background (a degree in Architecture in Milan and a masters degree in Contemporary Art History at the Sorbonne, Paris), she is constantly exploring new innovative and progressive thinking in the architecture, design and art fields. After three years as artistic director of contemporary design at a Paris gallery with an ambitious exhibition programme, she is currently promoting and developing LAN Architecture, a talented practice working in France and internationally.
Romaric Tisserand (born 1974) lives and works in Paris.
Romaric Tisserand is an independent curator, artist, photographer and producer. ` He has supported and coordinated a series of non- western and emerging photography exhibitions, as well established artists, ranging from Samuel Fosso’s show at the Rencontres d’Arles (2008) to Lise Sarfati’s exhibition and at the Villa Medicis (2009). His work is focused on new perspectives and practices in photography and contemporary art, and developing online exhibition projects (AAnonymes, the search of the deliberated accident”, 2005-2009) and new media supports. He is also involved in artistic direction and production partnerships (PPT/Projets, InfluentCulture) for artists’ projects.
26, rue Beaurepaire
Exhibition from 23th october to 5th december, 2010: Stairway to Heaven (Louise, a matter of life and death and happiness)