The large installations at Milan Design Week are those projects that the public, especially the non-expert public, loves because it brings them closer to the world of design. They somehow bridge the gap between the old democratic aspirations of design and the fact that it has eventually become a niche nowadays.
The paradox is that large installations are what designers and industry professionals often loathe, because they divert attention from their work with operations on a scale accessible only to a few.
It is also true that the large installations of Milan Design Week, mostly sponsored by big brands, are what have made it a truly pop event and one that is able to communicate the city to the rest of the world. That is, the reason why tourists from all over the globe have been flocking to Milan for a couple of decades now.
These out-of-scale installations are the ones for which people stand in endless lines and they are also those spaces in which, for a few seconds, we can immerse ourselves and dream of fantastic worlds. Ending up perhaps discovering that design is not just the XXL size.