In Copenhagen, where the Scandinavian team’s headquarters are located, a number of residential complexes have already been built using “upcycling” materials like wood, concrete, and bricks from landfills.
But on the occasion of the Fuorisalone in Milan, Lendager Group is exporting its “circular” design vision outside of Denmark, presenting an astonishing installation assembled like a Meccano by using 500 chairs made of recycled wood and plastic that make up the walls of the structure.
The pavilion is part of the exhibition promoted by Denmark within the “TrashFormation Village” project, a sort of sustainable village that includes a school, a hospital, a theatre, and domestic and work spaces, located in the cloisters of Milan’s Museum of Science and Technology and involving internationally renowned architects. The project was created as an initiative of Milanese gallery owner Rossana Orlandi to launch ‘ROGuiltless Plastic’, a comprehensive programme aimed at raising awareness of the issue of plastic and its reuse.
“In the ‘village’, our pavilion serves as an educational space aimed at developing a new environmental responsibility,” explains Lendager. “We do this from the very concept of the structure: the Danish exhibition will leave no waste behind,” the architect continues, “because the bricks-slash-chairs used as building modules will either go back to being simple chairs or they will be used to build a new structure somewhere else in the world”.
Around the Danish pavilion unfolds a second exhibition path dedicated to Danish brands that have made sustainability their strongest asset, also from an economic point of view. In this case, the “recycled” chairs make up a sort of modular exhibition bookcase where furniture, fabrics and objects show the public all the green strength of Danish design: from the hi-tech innovations of the electronics company Bang&Olufsen to PP Møbler’s iconic chairs; from the unique chromatic research of File Under Pop’s tiles to the extraordinary Linie Design’s carpets that look like paintings; from Mater’s collection made of 100% recycled furniture to Wehlers’s chairs made from discarded fish nets; from the Scandinavian minimalism of Menu Space to the sculpture-furniture of the artist Birgitte Due Mansen who reuses precious marble and stone scraps; and also, from Small Revolution’s infinitely recyclable furnishing accessories to Thors Design’s unique pieces sculpted from wood salvaged from abandoned docks; from Kompan’s urban furnishings, with their inclusive design to, finally, designer Hans Sandgren Jakobsen’s refined furniture, which, together with Raawii’s ceramics, reflects exceptional craftsmanship.
The Danish exhibition - that can be visited from 4 to 12 September - is coordinated by the Royal Danish Embassy in Rome, in collaboration with Realdania, Visit Denmark, the Danish Architecture Center (DAC), Creative Denmark, and the Confederation of Danish Industry.
- Curatorial project:
- Rossana Orlandi with the partnership of the Danish Embassy
- Museo della Scienza e Tecnologia Leonardo da Vinci, via San Vittore 21, Milan
- Opening dates:
- 4th - 12th September, 10am – 8pm