Milano Design Week

Salone del Mobile and Fuorisalone 2023

“House in Motion” at the Ca’ Granda

Timeless settings and a timely theme for the exhibition-event. At the centre of the 2018 edition is the relation between the home and mobility.  

“House in Motion”, la Statale,  Milano Design week 2018

“House in Motion” is the name of the exhibition-event held by Interni at this edition of the Fuorisalone. The magazine edited by Gilda Bojardi, is celebrating the twenty years since its launch in 1998 and returns this year with a series of installations in its three historic venues: the University of Milan, Brera Botanical Garden and Audi City Lab in Corso Venezia.

At the centre of the 2018 edition is the relation between the home and mobility, a delicate balance made even more timely by the dynamics of contemporary living. Historically understood as a “mirror of the soul”, today the home is acquiring a broader significance: it is no longer just the four walls where we keep objects and memories, but a fluid, continuously evolving space where furniture and functions change with the people who live there. As opportunities to travel multiply and we are influenced by new technologies, enabling us to communicate with the rest of the world in real time, the physical boundaries of living become increasingly rarefied. Hence the need to create dwellings that are innovative, flexible and sustainable. With this in mind, if the city becomes an open and adaptable place, mobility systems also need to evolve and keep up.

As usual, established designers on the international scene and leading firms together with institutions and start-ups are exploring the theme chosen for this edition. They enliven the Court of Honour at the University of Milan with a series of experimental and interactive architecture and design installations. The small house designed by Lorenzo Damiani for Ikea has a handle on the roof that makes it ideally transportable. Built using elements supplied by the Scandinavian colossus, the interiors and walls reveal the adaptability of Ikea furniture in response to the idea of ​​change. Visionair, the reflective structure by the Rome-based architecture firm Labics invites you to discover a surreal and inverted dimension of reality, so celebrating the innovative approach by the Italian brand Elica, world leader in the sale of cooker hoods, which has always shown courage in exploring new worlds. My Dream Home is an installation of twelve superimposed containers designed by Studio Lissoni Associati. This eco-friendly, economical and versatile housing unit grew out of an idea by ​​the photographers Elisabetta Illy and Stefano Guidani, who set up an exhibition here with photographs taken during a trip to Haiti in 2017. The project, which also hosts an exhibition of drawings made by Haitian children asked to imagine their dream home, supports reconstruction of the island's largest shantytown.
Also in the “pioneer” courtyard is Library in Motion, an installation with a strongly evocative power created by Dario Curatolo for the Puglia Region. Consisting of the pages of a giant format book, the structure showcases community libraries as places of culture, exchange and social focus. The rubble of the Umbrian earthquake on one side and a polyptych of eleven painted canvases on the other: these are the two faces of Canapa Nera, a project by the Academy of Fine Arts Pietro Vannucci of Perugia with Paolo Belardi and the Milanese firm Daniela Gerini, produced by the Umbria Region, an ode to resilience and solidarity.

In the Cortile dei Bagni, Filippo Taidelli, in collaboration with Universal Selecta and Casalgrande Padana, is staging two cell-shaped structures embodying innovative technologies and traditional materials, inviting a reflection on the relationship between man, architecture, technology, and health. Designed by Aldo Cibic, the installation Colors on the Move was made by Abet Laminati and Saib: a huge table is turned into the roof of an architectural work, a composition of forms, colours and dimensions that contrasts with the gentle curves of the arches of the beautiful 18th-century courtyard. Last but not least, Massimo Iosa Ghini with Home Co-Thinking (created by Italcer Group) celebrates the idea of ​​a home that becomes shared and social through technology. Sustainability is an essential aspect of thinking about the home of the future. A concept familiar to the young architects of the Bologna post-grad School of Sustainability (SOS), founded by the architect Mario Cucinella, curator of the Italian Pavilion at the 2018 Venice Biennale. Created by ENI gas and light partnership with Hive, their installation at the Brera Botanical Garden showcases 750 houses that light up as the sun sets, endowing the splendid green oasis in the heart of Milan with an evocative lighting effect.
In the ancient courtyard at Corso Venezia 11, the third and last appointment of Interni for this Fuorisalone 2018 is the Audi City Lab with the installation Fifth Ring designed by the global architecture firm MAD Architects, engaged in the development of futuristic projects , organic and technologically advanced. A reflection pool surmounted by a circular ring of light enhances the sixteenth-century building that once housed Milan’s Archiepiscopal Seminary. Here, between reflexes and reflections, visitors are invited to turn their gaze skywards – a symbolic message inspired by the DNA of the house of the Four Rings, with technological evolution as one of its pillars.  

Exhibition title:
House in Motion
Università degli Studi di Milano
Via Festa del Perdono, 7

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