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The design of the other things: objects and projects of the mind

“Designoftheotherthings” is the first in a cycle of exhibitions on contemporary Italian design.

The nine projects selected look very different from each other at first glance. What do Asap’s recycled cashmere garments and Massimo Banzi’s Arduino electronic board have in common? Or Enzo Caccavale’s research into design, science and bioethics and the printed textiles combining tradition and innovation by Lanificio Leo in Calabria? Or Id-Lab’s service communication applied to Milan’s urban master plan and Esterni’s public design?

But closer examination reveals not only a common thread but a fairly obvious one. As the curator Stefano Maffei explains, "We are looking more at the project than the term design in itself, showing that there is a plan to change our everyday things via technology and the way we tackle production and thought processes. It means exploring a more complex world, a network of reflections and thoughts that influence the field of design."

The exhibition looks into the more immaterial aspects of design: services, technology, education (with the Reggio Children example) and production processes focused on sustainability. "These are things I see in design but official design does not talk about them much", continues Maffei. This exhibition also addresses the excellence of Italian products, a culture of making things that can roll up its sleeves and try to change the world with good ideas. ("It is an attempt to show what can be done and is already being done in Italy. ") These projects do not focus on the product alone, they have a systemic or overall vision. "They weigh the project up at 360° and, with an ethic, really do change things", explains the curator.

All this takes us back to the original spirit of design in which not everything that is designed must have the sole end purpose of becoming a commodity. The economic circuit does of course exist but what you must do – as in this case – is find a healthy process in which not everything designed is commodified. A circuit that – as you read on the walls of the exhibition – "does not produce only objects but perhaps also objects of the mind". Elena Sommariva

26.5.2010 – 27.6.2010
designoftheotherthings
Triennale Design Museum, Triennale, Milano
Elio Caccavale: Neuroscope, a sort of interactive toy, connected with cells in laboratory
Elio Caccavale: Neuroscope, a sort of interactive toy, connected with cells in laboratory
Esterni: public design festival is the first major event in Milan to investigate the multiple possible aspects and problems linked to public space through design
Esterni: public design festival is the first major event in Milan to investigate the multiple possible aspects and problems linked to public space through design
Experientia: Vodafone Lifestream makes it possible to visualize acivities, memories and personal information relating to an entire life
Experientia: Vodafone Lifestream makes it possible to visualize acivities, memories and personal information relating to an entire life
Id-Lab: an interactive table composed of objects and accounts that can be used to explore the contents o the new Piano Generale Territoriale Milanese
Id-Lab: an interactive table composed of objects and accounts that can be used to explore the contents o the new Piano Generale Territoriale Milanese
Kublai: slot machine of creativity
Kublai: slot machine of creativity
Lanificio Leo: Typical/Atypical is a collection that proposes a new iconography of the souvenir (book-shopper, aprons, dishtowels, picnic clothes) using the method of handmade rust woodcuts on fabric
Lanificio Leo: Typical/Atypical is a collection that proposes a new iconography of the souvenir (book-shopper, aprons, dishtowels, picnic clothes) using the method of handmade rust woodcuts on fabric
Reggio Children: Atelier Raggio di Luce
Reggio Children: Atelier Raggio di Luce
Senseable City Lab - MIT: Copenhagen Wheel transforms ordinary bicycles into hybrid electric-bikes that also function as mobile sensing units
Senseable City Lab - MIT: Copenhagen Wheel transforms ordinary bicycles into hybrid electric-bikes that also function as mobile sensing units
Asap: Recycled Knit is a collection of products of the highest quality at affordable prices made from yarn that can no longer be used by clothes manufacturers for their first lines
Asap: Recycled Knit is a collection of products of the highest quality at affordable prices made from yarn that can no longer be used by clothes manufacturers for their first lines

For a new ecology of living

Ada Bursi’s legacy is transformed into an exam project of the two-year Interior Design specialist program at IED Turin, unfolding a narrative on contemporary living, between ecology, spatial flexibility, and social awareness.

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