True to her of mission of moving the viewer with colors, fabrics and strong form, outside of fixed patterns, this year Edra has chosen shocking pink as the dominating color for coverings, finishs, and obviously for the huge stand put up at the Salone. An image that varies between Pop and New Age for a design that contrasts decisively with the formal and aesthetic undertones of minimalism and that asserts itself through the strength of its excesses. So, organic forms, important dimensions (mostly due to the stuffing), intertwining colors, acid and iridescent tonality, even in the finish of the furniture. The formal results are quite varied. One goes from the poor design of the Campana brothers, who make cardboard models and assemble transparent and colored plastic tubes in order to make armchairs and screens, to the minimal in form but important for its dimensions and strength of the designs chosen for the covering (the unpublished patterns recovered from the archives of Ken Scott exclusively for Edra) of the french artist, Christophe Pillet. Then finally one arrives to the long chair of the brasilian débutant Flavia Alves de Souza, who mounts atop a steel structure a double film made of a transparent plastic material of iridescent gray or shocking pink. (photo by Donato Di Bello

Salone del Mobile