Jeff Koons

On the 27 November, the NO LIMITS GALLERY in Milan opens the first personal exhibition in Italy of Jeff Koons, an artist who since the early eighties has been both well known and controversial. This American artist will be presenting work from his latest series: “Easy Fun”, paintings in which games, food and animals are superimposed, representing icons of modern American society. The exhibition also includes mirrors: enormous animal heads which seem to be drawn by children in monochrome opaque material. The irony of looking at yourself in a goat, a bear, an elephant. It all looks like a children’s party but the guiding lines of Koons’ work are still in evidence: recalling the decorative nature of pop art, akin to Rosenquist, and a conceptual line which recalls John Baldessarri. The childishness and banality of the themes and the up front colours are used to criticise the consumerism of modern culture; materialism typical of a society in which it is the appearance of a particular object which is relevant, rather than the value of it’s use. The pictorial reproduction of Koons is both an ironic and tragic comment of a culture without ethical or spiritual values.

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