Ever since 2010, when the city reactivated the Right Bank with transient summer beaches, Paris has been tenaciously reclaiming the riverbanks, convinced as its administration is that the areas along the Seine have enormous potential that warrants investment in increasing the attraction of these places with urban activities.
For the summer, the city administration already organises the month-long Paris Plages event, where different locations on the river become pop-up beaches. Now it is covering another season – the spring – by giving additional opportunities for conviviality to Parisians and visitors alike.
Les Berges de la Seine
Concept: Lille3000/ Didier Fusillier, Thierry Lesuer
Design: Azzi Architecture/ Franklin Azzi, Anne Magdalena
Production: CARAT SPORT/Olivier Bischoff, Julie Gavrel
Graphics and communication: CHANGE IS GOOD/José Albergaria, Rik Bas Backer
Organisation: ARTEVIA/Alain Thuleau, Pierre Grand, Annette Poehlmann