There is one material that has been able to interpret the urban aesthetic of the last decade better than others: concrete. Ceramiche Keope has made it a language with Moov, a 2015 collection capable of reading and guiding the changing of interior design.

In 2025, Moov turns ten years old and evolves into Moov Up. Not a restyling, but a rewriting: more compact textured surfaces, surprisingly soft tactility, and a more subtle aesthetic capable of crossing styles and generations.

Ceramic concrete becomes fluid, intergenerational matter, thanks also to the new ULTRAmatt finish: matte, velvety, easy to sanitize. A surface – subject of a patent application – that enhances the material richness of microcement while combining it with the performance of porcelain stoneware. Performance and sensoriality are no longer in opposition, but complement each other.

Eight colors, two trendy tones and a range that oscillates between warm and cool nuances, minimal but never anonymous. Each color is designed to fit into different contexts: from residential to large contract projects, without forcing.

Five modular formats offer compositional freedom, from large modules for large, bright spaces to more traditional ones for tidy effects. Decorations expand the grammar: mosaics, pleats, and metallic reflections become hallmarks.

With Moov Up, Keope not only updates a collection, but proposes a new ceramic language: transversal, cultured, accessible. A material that does not ask to be noticed, but leaves a silent and precise imprint in space.