The driving force for the rebirth of Milan? The city itself. The stage of La Scala Opera House, the dance floor of the Balera dell’Ortica, the bull mosaic in the Galleria and the pink flamingos at Villa Invernizzi. Leonardo's Last Supper, but also eating out in Brera, the frescoes in the church of San Satiro and the graffiti at Lambrate. The Central Station, trams and bike sharing. Piazza Affari and Open Piazzas with ping pong. And then the towers of CityLife, the Prada Foundation’s golden tower and the Seven Heavenly Palaces of Kiefer at the Pirelli Hangar Bicocca. The Bosco Verticale, Porta Venezia, the fashion district, ChinaTown, Via Padova, Bicocca, Lambrate, the canals, Lorenteggio, Bovisa and Baggio.

This is the start of the new communication campaign of the YesMilano brand in collaboration with the Milan office of Wunderman Thompson, WPP group. From 15 July 2020, a video is available on all YesMilano audiovisual channels, recounting the life and philosophy of the city itself in just over a minute. Lively, euphoric, modern, luxurious, simple and advanced, the cradle of a new architectural philosophy and the home of the Old Masters, not to mention the most contemporary ones. The video features Ghali, Carlo Cracco, Stefano Boeri, M¥SS KETA, Rossana Orlandi, Dave Dev, Italo Manca, Knowpmw, Aya Mohamed, Federico Galdangelo, the dancers of the Accademia del Teatro alla Scala, Nicolas Di Benedetto, the San Cristoforo Rowing Club, Carolina Amoretti&le Fantagirls.