Dyson introduces three new hi-tech products

The V11 Absolute vacuum, Lightcycle Lamp, and Pure Cool Me air purifier are the latest entries in the company’s lineup. 

Dyson has launched three new high-tech “machines engineered to improve your home”. The first one is the V11 Absolute cordless vacuum cleaner (£599). An update to last year’s V10, the new model adds a better battery that can last up to one hour of continuous usage, thanks to the ability to automatically adapt the sucking power to the surface it’s cleaning. There’s also an LCD screen that displays the remaining battery life and the current vacuuming mode.

The new Lightcycle lamp, as the name suggests, is a lamp that follows the daylight cycle to adapt its light temperature. In pure Dyson fashion, it’s not just a simple lamp: it includes a cooling system for the LED unit that, according to the company, will make the lamp last for at least 60 years without any visible change to the light’s quality. The desk version costs £450, the floor version costs £650€. 

Last but not least, Dyson introduced the new Pure Cool Me air purifier. Based on the same technology as the Pure Cool fans, the new model is smaller and can be placed on a bedside table or a desk, hence the “Me” moniker suggesting the product has been designed with single-person use cases in mind. It’s available on Dyson’s web store for £300.


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