Over the course of a few decades, Cesare Colombo has been able to portray the important phases of the creative work of designers and the industrial activity in this sector in Italy, depicting its protagonists. In his archive are the gestures and faces of the Italian designers and foreign artists who achieved their full professional success in Italy. Colombo went to the factories to document their activity and to report on the Salone del Mobile (furniture fairs), from the time that they were animated by a pioneering spirit to when they became huge international events in the new Fiera Milano venue. Alessandro Luigi Perna
Until March 27
Nel Paese del design
Memorandum–Festival of Historic Photography
Museo regionale di scienze naturali
Via Giolitti 36 – Torino
![1979 Andrea Branzi during the installation of <i>Le stanze inquietanti</i> (disturbing rooms) project for Alchemy, at the Trienniale 1979 Andrea Branzi during the installation of <i>Le stanze inquietanti</i> (disturbing rooms) project for Alchemy, at the Trienniale](/content/dam/domusweb/en/photo-essays/2011/03/17/in-the-land-of-design/big_331692_6981_008_CC_PaeseDesign_Branzi_bassa2.jpg.foto.rmedium.jpg)
![1983 Nanni Strada, designer/fashion-designer in her atelier 1983 Nanni Strada, designer/fashion-designer in her atelier](/content/dam/domusweb/en/photo-essays/2011/03/17/in-the-land-of-design/big_331692_2916_big_331658_1870_big_331658_1387_012_CC_Paesedesign_NanniStrada_bassa2.jpg.foto.rmedium.jpg)
![1979 Richard Sapper presents an innovative scooter at the Trienniale 1979 Richard Sapper presents an innovative scooter at the Trienniale](/content/dam/domusweb/en/photo-essays/2011/03/17/in-the-land-of-design/big_331692_7610_009_CC_PaeseDesign_Sapper_bassa1.jpg.foto.rmedium.jpg)
![1979 Gae Aulenti during her solo show at PAC in Milan 1979 Gae Aulenti during her solo show at PAC in Milan](/content/dam/domusweb/en/photo-essays/2011/03/17/in-the-land-of-design/big_331692_5884_003_CC_PaeseDesign_Aulenti_bassa1.jpg.foto.rmedium.jpg)
![1983 Isao Hosoe designs a new modular television for Zanussi
1983 Isao Hosoe designs a new modular television for Zanussi](/content/dam/domusweb/en/photo-essays/2011/03/17/in-the-land-of-design/big_331692_9095_005_CC_Paesedesign_Hosoe_bassa1.jpg.foto.rmedium.jpg)
![1983 Marco Zanuso in his office 1983 Marco Zanuso in his office](/content/dam/domusweb/en/photo-essays/2011/03/17/in-the-land-of-design/big_331692_4387_004_CC_PaeseDesign_Zanuso_bassa1.jpg.foto.rmedium.jpg)
![Left: 1982 Roberto Menghi puts together a piece of furniture with an artisan furniture-maker. Right: Bruno Munari, 1986, in conversation with his son Albert, a psychologist Left: 1982 Roberto Menghi puts together a piece of furniture with an artisan furniture-maker. Right: Bruno Munari, 1986, in conversation with his son Albert, a psychologist](/content/dam/domusweb/en/photo-essays/2011/03/17/in-the-land-of-design/big_331692_3451_1106.jpg.foto.rmedium.jpg)
![1988 Philippe Starck presenting Ara, a new lighting produced by Flos 1988 Philippe Starck presenting Ara, a new lighting produced by Flos](/content/dam/domusweb/en/photo-essays/2011/03/17/in-the-land-of-design/big_331692_7032_017_CC_PaeseDesign_Starck_bassa1.jpg.foto.rmedium.jpg)
![2000 A meeting between Ettore Sottsass (left) and Enzo Mari, for Domus
2000 A meeting between Ettore Sottsass (left) and Enzo Mari, for Domus](/content/dam/domusweb/en/photo-essays/2011/03/17/in-the-land-of-design/big_331692_5634_029_CC_PaeseDesign_Mari-Sottsass_bassa1.jpg.foto.rmedium.jpg)
![Left: 2003, Michele De Lucchi tests in his office a copy of Artemide lamp Castor TerraA Right: 2002, Gaetano Pesce presents a resin chair, Zerodisegno
Left: 2003, Michele De Lucchi tests in his office a copy of Artemide lamp Castor TerraA Right: 2002, Gaetano Pesce presents a resin chair, Zerodisegno](/content/dam/domusweb/en/photo-essays/2011/03/17/in-the-land-of-design/big_331692_9823_260.jpg.foto.rmedium.jpg)