A contemporary art exhibition to watch at home, produced by Samsung

Six Italian artists, coordinated by curator Caroline Corbetta, have produced as many original artworks, that will be an exclusive content for the brand’s TVs.

With the Art Room project, Samsung has turned its technology ecosystem into a digital artistic tool that enabled the creation, distribution, and exhibition of six exclusive and original artworks. Italian artists Filippo Bisagni, Barbara De Vivi, Alessandro Fogo, Ozmo, Caterina Rossato e Marta Spagnoli, have partnered with Samsung on the project. They were selected and supervised by acclaimed curator and Domus contributor Caroline Corbetta, whose recent work has been focusing more and more on pushing the limits of exhibition formats and art commissioning.

Each artist picked a Samsung device, such as the Galaxy Tab S7+ or the Galaxy S21 Ultra 5G, and used it to create an original piece in their style. The artworks will be available to Samsung's customers through the Art Store, the digital art gallery for the company's The Frame TVs. A preview of the artists' work is displayed at Samsung's Italian headquarters in Milan until Sunday, Oct. 10. 

"As a curator, my goal is to experiment, to innovate exhibition formats and push the boundaries of the art system a little further to make it more accessible", says Corbetta. "Samsung's digital ecosystem becomes the medium and support for artwork, opening up new expressive possibilities for artists and allowing people to enjoy art in their own homes. Technological innovation at the disposal of artistic talent contributes to opening up our daily lives to wonder".

Visiting Samsung's digital exhibition in Milan, we've been positively surprised by how well the 2021 version of The Frame can disguise itself as a picture frame. Previous versions of the minimalistic TVs were already quite impressive in their imitation of a traditional frame. Still, Samsung slimmed the latest model even more, down to 24,9mm in thickness from the 45,8mm of the 2020 model. Based on the support and the frame's material, a painting of similar total size would probably be even thicker than that. With the proper lighting and invisible cable setup, the result is a seamless integration on the wall for an effect that would not look out of place in a high-end art gallery.

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