Virgil Abloh’s take on iconic Braun clock by Dieter Rams

It’s the second collaboration between Off-White and Braun, and this is the second clock they launch together. 

Back in 2016, Virgil Abloh’s Off-White and Braun partnered to launch a minimal wrist all-white clock. Five years later, the collaboration is back with another clock. This time, for a reissue of the classica BC02 compact alarm clock, designed back in the days by the industrial design grandmaster Dieter Rams along with Dietrich Lubs. 

The new alarm clock will be available in saturated orange or light blue, with the Off-White branding on the clock face along with the Braun one. The colors were picked because they “stand out“ in interior environments, Virgil Abloh explained. The price tag is $70 dollars.

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