For new Nike Air Max 270 React sneakers, the sport brand collaborates with Toiletpaper, the art collective founded by Maurizio Cattelan and Pierpaolo Ferrari. The graphic of the new model is inspired by history of art and design and by the city of Milan, seen in a playful and ironic way and as a place for experimentation and innovation.
A coloured sneaker is born, based on Toiletpaper style. The launch model is inspired by the 100th anniversary of Bauhaus foundation, but Nike also offers other colors and geometric compositions.
- Art collective:
- Nike Air Max 270 React