For twenty-five years, Superstudio Più has been one of the beating hearts of Milan's Fuorisalone. An iconic exhibition space in the Tortona district, in the south of the city, it has hosted important companies, designers and artists from the international scene, helping to redefine the boundaries of contemporary design. On the occasion of its 25th anniversary, Superstudio Più celebrates its history with an extraordinary edition that looks to the future through the theme of Happiness.
Happiness is the key concept this year, represented by the exclusive lettering by Daniele Cima, who has designed each letter as a work of art, and by an exhibition dominated by the bright yellow chosen by Art Director Giulio Cappellini. A tribute to beauty, creativity and design that improves life, but also a message of gratitude to all the protagonists of Made in Italy who, over the years, have contributed to making Superstudio Più an institution of the Fuorisalone.
The exhibition 'Unforgettable - 25 years of design at Superstudio' pays tribute to the unforgettable pieces that have marked the history of Superstudio Più. Among the works on display will be L'Albero della Vita (The Tree of Life) by Carla Tolomeo, a textile sculpture presented at the 2024 Venice Biennale.
Two international brands will present spectacular installations that combine technology and emotion: Lexus, Toyota's luxury brand, with A-Un, explores the relationship between man and machine through an immersive experience, between natural sounds and dynamic lighting; Geberit, a leading Swiss company in the field of hydraulic systems and designer sanitaryware, with Where Water Meets Design, takes visitors on a multi-sensory journey dedicated to water, demonstrating how technology and sustainability can contribute to our daily well-being.
In addition to large-scale installations, Superstudio Più will host international collectives and cutting-edge projects, such as 'Happy Objects', a selection of objects capable of conveying happiness through unexpected shapes and materials, but also contributions from Asia, especially the Far East, which has often been part of Superstudio's exhibitions, with 'Slow Hand Design Thailand 2025' and 'Front 100', two exhibitions exploring the diversity of Thai design, among many others.
