Lehanneur: Maison Kitsuné

Mathieu Lehanneur designed a new flagship store in New York for the Paris-based fashion brand and music label Maison Kitsuné, with a curving vine-like rail.

Mathieu Lehanneur, Maison Kitsuné flagship store, New York 2017
Mathieu Lehanneur has been enlisted by Paris-based fashion brand and music label Maison Kitsuné to create the global concept and interior design of the brand’s new flagship store in New York, a visual and physical representation of Maison Kitsuné’s heritage of uniting fashion, music and design.
After five years in premises on Broadway, close to Madison Square, Maison Kitsuné is relocating to a 1,400-square foot space on the ground floor of a brownstone building at 248 Lafayette Street, SoHo.

 

A curving vine-like rail works its way around the space from the concrete textured floor to the elegant high ceilings, drawing customers in past the showcase windows towards the fitting rooms at the back. Simultaneously a hanging support for garments, part of the furniture and lighting fixture, this iridescent and reflective metallic tube is described by the designer as a “magic pencil, drawing its own line within the space”.

Another suggestion of magic and enchantment is found in the pure and opaque ‘ghost’ window panes created by wall mouldings through which one can’t see… but which seem to suggest an inaccessible courtyard just beyond. Marble , concrete and mirrored and bi-chromated steel are combined in the designer’s concept to create a luxurious and serene – yet exciting – space that is characterized by Lehanneur’s signature blend of organic and mineral elements.
Img.5 Mathieu Lehanneur, Maison Kitsuné flagship store, New York 2017
Img.5 Mathieu Lehanneur, Maison Kitsuné flagship store, New York 2017

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