The designers took inspiration directly from bicycles. The triangular forms and slant surfaces used throughout the interior refer to the shape of the bicycle frame. Its geometry was also translated into custom designed bike racks, which added space for bike presentation. The brand communication and logo was carried out by Minima Advertising People, and it was reflected in the black-and-white interiors. The dynamism of the walls and floors reflect the rhythm of bicycle races.
Vèlo7 Cycle Shop, Poznań, Poland
Team: Paweł Garus, Jerzy Woźniak, Anna Kazecka
Communication: Minima Advertising People
Area: 100 sqm