Cassina Philosophy

Patricia Urquiola – art director at Cassina – imagines the new retail experience for the Italian brand, with warm interiors and a new edition of classic design pieces.

Cassina, In-store Philosophy 3, imm cologne 2017

Innovation and timeless elegance

Han by Martex is a modular executive system that blends functionality with premium materials. A contemporary classic, designed for evolving executive spaces for over 25 years.

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For its 90th anniversary Cassina has updated its in-store image with a retail experience presented at imm cologne 2017, and developed by art director Patricia Urquiola.

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Cassina, In-store Philosophy 3, imm cologne 2017

Cassina, In-store Philosophy 3, imm cologne 2017

Cassina, In-store Philosophy 3, imm cologne 2017

Cassina, In-store Philosophy 3, imm cologne 2017

Named In-store Philosophy 3, this new phase creates a dialogue between the brand’s icons through warm living environments, where classic materials have been reinterpreted to communicate a contemporary form of expression. For example, living areas are divided by perforated 3D metal sheets and graphic anodized alumnium screens with vertical louvres which, thanks to their particular workmanship, offer different perspectives depending on one’s position and lighting.

Products on show at the stand include the key sofas Beam Sofa System by Patricia Urquiola and Volage EX-S by Philippe Starck, two new colour combinations for the Gender armchair by Patricia Urquiola, the Ico chair in a new taupe stained ash-wood version by Ora-Ito and the ZH One armchair by Zaha Hadid, as well as a range of new editions that pay homage to Le Corbusier and Charlotte Perriand’s journeys.

In-store Philosophy 3
Brand: Cassina
Design: Patricia Urquiola
Venue: imm cologne
Year: 2017

The New Brevo House by Pedrali

Brevo has given its Parisian headquarters, La Maison Brevo, a major makeover, prioritizing innovation and employee well-being for its 400 staff members. The furnishings, curated by Pedrali, transform the 3,000 sq m of interior and exterior space into dynamic, stimulating environments that foster collaboration and diverse work styles.