Walk in cinema

Inspired by the old movie theatres ad drive-in’s typography, studio Mezzo Atelier built ephemeral structures and signage at the Concorto Film Festival in Italy.

Mezzo Atelier in collaboration with Filippo Losi Lab delivered the Walk In Cinema for Concorto, the annual film festival that takes place at Raggio Park, in Northern Italy. The project consists of a series of pieces to coordinate and communicate within the park.

Mezzo Atelier, Walk in Cinema, Concorto Film Festival, 2016

Mezzo Atelier, Walk in Cinema, Concorto Film Festival, 2016

Mezzo Atelier, Walk in Cinema, Concorto Film Festival, 2016

Mezzo Atelier, Walk in Cinema, Concorto Film Festival, 2016

Mezzo Atelier, Walk in Cinema, Concorto Film Festival, 2016

Mezzo Atelier, Walk in Cinema, Concorto Film Festival, 2016

Inspired by the old movie theatres and drive in’s typography, the studio created a narrative of scenographic furniture from the park’s entrance till the open air cinema, addressing the public into the various programs offered by the festival.

The structures brought together manual and digital fabrication: while letters where digitally cut in plywood with a cnc machine, new metal joints where hand made, and all the components where easily assembled connecting the wooden beams and transforming the materials into tables, benches, totems and armchairs.

The temporary installations, surrounded by green, added a lively and vibrant contrast to the park for one week. At evening, the pieces gently started to glow creating a special atmosphere and lightning up messages for the festival’s public.

Mezzo Atelier, Walk in Cinema, Concorto Film Festival, 2016

Mezzo Atelier, Walk in Cinema, Concorto Film Festival, 2016

map

Mezzo Atelier, Walk in Cinema, Concorto Film Festival, siteplan

totem final

Mezzo Atelier, Walk in Cinema, Concorto Film Festival, elments diagram

totem final

Mezzo Atelier, Walk in Cinema, Concorto Film Festival, elments diagram

Walk in Cinema, Parco Raggio, Pontenure, Italy
Program: temporary installation
Design: Mezzo Atelier and Filippo Losi
Team: Giacomo mezzadri, Joana de Oliveira, Filippo Losi, Ilaria Morcia
Client: Concorto Film Festival
Year: 2016

Walk in cinema

Inspired by the old movie theatres ad drive-in’s typography, studio Mezzo Atelier built ephemeral structures and signage at the Concorto Film Festival in Italy.

map

totem final

totem final

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