Pop-up and fringes

Studiopepe designed a vintage pop-up shop within Max&Co flagship store in Milan, reinterpreting the glamourous Seventies with fringes, antique pinks and burnt reds.

Studiopepe, Temporary Folk, Max&Co, Milan, 2016

Temporary Folk, Studiopepe’s latest project, stages a small pop-up shop inside the windows of Max&Co. flagship store in Milan. In a vintage inspired atmosphere, the design plays with fringes, pinks and burnt reds.

The inspiration for the new set-up is a reinterpretation of colors, materials and forms that are reminiscent of the Seventies. The designers created a theatrical scenography where the elements of the window enclose a small temporary shop.