Bouroullec Serif tv

Ronan & Erwan Bouroullec present the new project Serif Tv for Samsung, a collection of screens and televisions, on show in the Somerset House for the London Design Festival.

Serif is a television that moves away from a preoccupation with ultra-flat screens. Instead, it is an object that can be turned around and manipulated.

It can stand anywhere, even on the floor with its own legs. The idea was of a solid presence that would sit naturally in various environments, just like an object or a piece of furniture. Seen from the side, it forms a clear capital “I” shape, its slim body broadening to form a surface like a little shelf at the top.