Pop-Up Building Milan is an architectural model gone crazy, a surreal monument breaking into the urban context. By interacting with its surroundings, Pop-Up Building Milan creates a world of innocence within a possible reality.
Making direct reference to the ephemeral Baroque architectures by Bernini built to make a maximum impact in a short life span, Daniel González develops Pop-Up Building Milan following a series of temporary architectural interventions: in Pop-Up Building (2010) Arminius Church in Rotterdam was transformed into a gigantic pop-up book 35 meters high for Witte de With Festival; Pop-Up Museo Disco Club (New York 2011) was a special project for the Biennale of El Museo, The (S) Files, where a sculpture-installation transformed El Museo del Barrio’s 5th Avenue facade and its lobby into a six month long block party.
The first one, Chili Moon Town Tour, a utopic floating city, premiered in Chapultepec Lake in Mexico City. The second one, Homeless Rocket with Chandeliers, was an installation centered on a crane 35 meters high in use on a building site in Milan. He created Pop-Up Building during Witte de With Festival in Rotterdam in 2010; in 2011 he participated in the Biennale of the Museo del Barrio in New York with Pop-Up Museo Disco Club.
In 2013 the artist presented the public installation Romeo’s Balcony, an idea of balcony installed mirror-like in front of Juliet’s balcony in Verona, with the collaboration of ArtVerona art fair, City Museums and Teatro Stabile di Verona. He exhibited at Zabludowicz Collection in London, at Musée d’Art Contemporain de Bordeaux, at the Pinakothek der Moderne in Munich (Germany), in Viafarini gallery (Milan), at Neuer Kunstverein in Aachen (Germany), the second Prague Biennale and Manifesta 7 Trento/Bolzano.
Pop-Up Building Milan
16 September – 31 October 2015
via Paullo 12/A, Milan