The Ventura Lambrate exhibition illustrated these ideas through the form of an audiovisual installation and the display of several design objects.
Edelkoort explains this emerging phenomena: “Humble everyday objects can attach us to a different place, another time or an alternative state of mind. Our smartphones and tablets could therefore be considered fetishes too. After all, the word ‘fetish’ harks from West Africa, therefore, a more primitive aspect
of the current mania for Africa is fitting and to be expected. Colouring style brown instead of black.”
curated by Lidewij Edelkoort and Philip Fimmano
Via Ventura 15, Milan