The Ventura Lambrate exhibition illustrated these ideas through the form of an audiovisual installation and the display of several design objects.
Edelkoort explains this emerging phenomena: “Humble everyday objects can attach us to a different place, another time or an alternative state of mind. Our smartphones and tablets could therefore be considered fetishes too. After all, the word ‘fetish’ harks from West Africa, therefore, a more primitive aspect
of the current mania for Africa is fitting and to be expected. Colouring style brown instead of black.”
![Pepe Heykoop Pepe Heykoop](/content/dam/domusweb/en/news/2014/04/22/fetishism/02Fetishism-Pepe-Heykoop-ph-Annemarijne-Bax.jpg.foto.rmedium.jpg)
![](/content/dam/domusweb/en/news/2014/04/22/fetishism/03Fetishism-Luscious-Marcelo-Rosenbaum_ph-Ruy-Teixeira.jpg.foto.rmedium.jpg)
Fetishism
curated by Lidewij Edelkoort and Philip Fimmano
Via Ventura 15, Milan