The project allottes more space than usual for the dressing rooms and creates a buffer zone between the dressing rooms and the shop proper, so that shoppers can take their time trying on clothes and selecting items without thinking about the main flow of people. Together, these touches allowed to respond to the different demands placed on the shop space while creating new flows of people that may flow out into and color the city space around the shops, too.
Nendo also designed the interiors for two shops in Paris and Los Angeles and one shop each in London, Beijing, Shanghai, Tokyo and Osaka.
Theory shops, Beverly Hills and Los Angeles, California
Program: clothes shops