Nendo: Theory shops

Nendo designed in Los Angeles the interiors of two shops for Theory, combining simplicity and functionality with New York loft-style materials and focusing on the flow of people.

Designig two shops for Theory in Beverly Hills and Los Angeles, Nendo decides to join the brand’s existing combination of simplicity and functionality with New York loft-style materials and a general sense of ease, while adding and emphasizing a new concept: the flow of people.

By coming up with a circulation plan as an urban planner might locate new roads within a city, Nendo made careful provisions for people to flow into the shop naturally and move smoothly around it.

The project allottes more space than usual for the dressing rooms and creates a buffer zone between the dressing rooms and the shop proper, so that shoppers can take their time trying on clothes and selecting items without thinking about the main flow of people. Together, these touches allowed to respond to the different demands placed on the shop space while creating new flows of people that may flow out into and color the city space around the shops, too.

Nendo also designed the interiors for two shops in Paris and Los Angeles and one shop each in London, Beijing, Shanghai, Tokyo and Osaka.