On the occasion of the Salone del Mobile 2013, HAF by Hafsteinn Juliusson, Rui Pereira and Ryosuke Fukusada will present unZIP, a reinvention of the conventional chair cover, at Ventura Lambrate.

"Most of us have a basic/uninteresting chair at home. Instead of spending money buying a new chair, why not dress up an old one?," ask the designers. Using the same compression technique already used on t-shirts and towels, the volume of the pack is reduced to a minimum, keeping production and distribution costs to a minimum.

"This product is a reflection on our compulsive need of having new objects and how it effects the rhythm of the design process itself, making it closer and closer to the fashion system," state the designers, pointing out that every chair cover is singularly compressed, "creating an industrial yet unique piece."

In polyester and cotton, the textiles used range from white to metallic blue, and from gold to green. "For this presentation we developed several covers related to our cultural backgrounds," explain Juliusson, Pereira and Fukusada. "Silk print of Portuguese tiles, Shibori dyed fabric from Japan, fluorescent orange seacloth from Iceland and pattern by Icelandic fashion designer Mundi."