Promo testo stripe

Moritz Waldemeyer: Beck's Sapphire

Using simple triangular shapes, the London-based artist creates a temporary, strikingly detailed steel structure that transforms the surrounding space, rendering multiple spatial dimensions within the same architecture.

London-based artist Moritz Waldemeyer has recently completed a new installation for Beck's beer in Los Angeles. Created for the launch of new beer flavour Sapphire, Beck's Sapphire is a strikingly detailed steel structure, inspired by the new beer bottle's black exterior face.

"I pictured a modern luxurious space which recreates the preciousness of sapphires," states Waldemeyer, who was invited to develop the installation by communications agency Group 360. Around a central steel structure, the artist sought to recreate a crystal cave composed of mirrors that reflect the light in order to transport the visitor to a surreal landscape. The temporary installation will be adapted to different spaces, since it will also be used for launch events in Miami, Chicago and New York.

Using simple triangular shapes, Waldemeyer transforms the surrounding space, rendering multiple spatial dimensions within the same architecture: triangles become pyramids and the pyramids intersect each other, in what the artist deems "a journey into luxury and elegance".
Top and above: Moritz Waldemeyer, <em>Beck's Sapphire</em> installation for Beck's beer, Los Angeles, 2013
Top and above: Moritz Waldemeyer, Beck's Sapphire installation for Beck's beer, Los Angeles, 2013
Moritz Waldemeyer, <em>Beck's Sapphire</em> installation for Beck's beer, Los Angeles, 2013
Moritz Waldemeyer, Beck's Sapphire installation for Beck's beer, Los Angeles, 2013
Making-of <em>Beck's Sapphire</em>'s steel structure
Making-of Beck's Sapphire's steel structure
Making-of <em>Beck's Sapphire</em>'s steel structure
Making-of Beck's Sapphire's steel structure

Wood: a key resource for south tyrol

In this northern Italian region, wood is a vital resource that brings together tradition, the economy and environmental protection. The short and sustainable supply chain is worth €1.3 billion and involves thousands of local companies.

  • Sponsored content

Latest on News

Latest on Domus

Read more
China Germany India Mexico, Central America and Caribbean Sri Lanka Korea icon-camera close icon-comments icon-down-sm icon-download icon-facebook icon-heart icon-heart icon-next-sm icon-next icon-pinterest icon-play icon-plus icon-prev-sm icon-prev Search icon-twitter icon-views icon-instagram