London-based artist Moritz Waldemeyer has recently completed a new installation for Beck's beer in Los Angeles. Created for the launch of new beer flavour Sapphire, Beck's Sapphire is a strikingly detailed steel structure, inspired by the new beer bottle's black exterior face.

"I pictured a modern luxurious space which recreates the preciousness of sapphires," states Waldemeyer, who was invited to develop the installation by communications agency Group 360. Around a central steel structure, the artist sought to recreate a crystal cave composed of mirrors that reflect the light in order to transport the visitor to a surreal landscape. The temporary installation will be adapted to different spaces, since it will also be used for launch events in Miami, Chicago and New York.

Using simple triangular shapes, Waldemeyer transforms the surrounding space, rendering multiple spatial dimensions within the same architecture: triangles become pyramids and the pyramids intersect each other, in what the artist deems "a journey into luxury and elegance".