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Naver App on tour

Urbantainer has designed the Naver App tour apparatus, a "kit box" which will visit 30 locations in 90 days, providing a spatial experience while promoting the popular South Korean Naver search engine.

Seoul-based studio Urbantainer has designed the Naver App tour apparatus, a "kit box" which will visit 30 locations in 90 days, providing a spatial experience while promoting the popular South Korean Naver search engine.

Designed by Jeong Younjin and Lee Gayoung, this "gift box" features a plywood, MDF and cardboard façade, where a large "handle" permits opening of the box that harbours the app experience space. Considering mobility needs for the installation, the size of the closed "gift box" is produced according to road rules and standards, seeking to draw curiosity to its interior.

The interiors abide to the idea of a play model, featuring a series of experiential elements and niche where the Naver app can be used. The experiential element is divided into three categories — place, search and fun —, and different icons symbolizing each category are arranged to maximize the concept of play model kit.

Naver mobile app on tour: NAVER MOBILE APP SQUARE
Space Design: Urbantainer
Graphic Design: NHN Corp.
Design Team: Younjin Jeong, Gayoung Lee
Typology: Mobile pop-up store
Timeframe: July 2012 — October 2012
URBANTAINER, Naver App-Square on tour, temporary structure, Korea, 2012
URBANTAINER, Naver App-Square on tour, temporary structure, Korea, 2012
URBANTAINER, Naver App-Square on tour, temporary structure, Korea, 2012
URBANTAINER, Naver App-Square on tour, temporary structure, Korea, 2012
URBANTAINER, Naver App-Square on tour, temporary structure, Korea, 2012
URBANTAINER, Naver App-Square on tour, temporary structure, Korea, 2012
URBANTAINER, Naver App-Square on tour, temporary structure, Korea, 2012
URBANTAINER, Naver App-Square on tour, temporary structure, Korea, 2012
URBANTAINER, Naver App-Square on tour, temporary structure, Korea, 2012
URBANTAINER, Naver App-Square on tour, temporary structure, Korea, 2012

Windows become frames that narrate the space

A home filled with peace, built with a few essential gestures and a palette of materials in harmony with the surrounding landscape. The anthracite-colored windows by Edilpiù take center stage in this visual narrative.

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