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Halsuit concept store by Nendo

The Japanese design studio's latest endeavour is a store for a high-volume men's suit retailer.

Japanese retailer Haruyama offers its customers a dizzying number of options for suits, shirts and ties. Japanese design studio Nendo's latest endeavor redesigned the shopping experience for clarity and precision.

Nendo's first decision was to move the fitting rooms from the edge of the shop floor to its centre. Using the front exterior walls of the fitting rooms as showcases for different ways of coordinating the suits, Nendo installed a counter with magazines and television for friends and families. Matchable accessories are arrayed around the area, making it into a focal point where shoppers can develop an image of the suit they'd like to have.

Most suits are worn to the office, so the lighting was conceived to be reminiscent of desk lamps, and shelving in the style of office storage units to create the right scene. Nendo eplaced posters with LCD screens, and transformed the sales area for shirts into a server room. Shoppers make their purchases at a 'reception desk', and lounge and conference room-type spaces help shoppers to imagine their own work styles as they select their suit.

The space reflects Haruyama's brand concept, that men should define and enjoy their personal working style. Nendo used louvers that change colour depending on the angle from which they're viewed for the shop exterior, so that the image of the shop varies, depending on the direction from which drivers approach.
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura
Nendo, Halsuit concept store. Photo by Masaya Yoshimura

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