Quick and creative solutions had to be found to complete the task within the short deadline. However, they faced other constraints: they had to come up with a design that would leave the interior unharmed (only minor drilling was permitted) and also had to work with a relatively low budget. Also, the retail space in question had an unusually elongated shape. These were the circumstances under which they would attempt to create a natural, warm interior that would be in harmony with the values of the Nanushka brand.
As inspiration for their design they used the wilderness and elements from classical wedding tents and barn weddings. Accordingly, they gathered together raw materials such as cotton, linen, firewood and rusted steel for the design.
First they created a rigging system for the 250 square meter canvas that would drape the interior by pulling cable wires below the ceiling. Running from front to back they were able to hoist the canvas into the air and let it fall and flow in a way that basically wrapped the entire retail space from the inside.
The use of these elements and materials was highly eco-friendly as their recycling was actually the basis of the entire design concept.
Design: Daniel Balo, Zsofi Dobos, Dora Medveczky, Judit Emese Konopas, Noemi Varga
Construction: Tamas Lindwurm - Honti Kft.
Lamps: Ballon Lamp Hungary
Gross area: 80 m2
Design and construction period: November 2011 – February 2012