Introduced in 1974, the first Playmobil figurine revolutionized the toy world. Until then, toy figures—made primarily of lead, paper, painted aluminum and plastic—tended to be frozen into a single stance or motion, their feet molded to the base that kept them upright. Soldiers, cowboys, Native Americans, football and rugby players, or cyclists all embodied a basically warring or sportsdominated world. Children would organize their armies or teams to reenact wars and matches, thus reverting to key moments in history.


By inventing a new figurine, Hans Beck also invented a new way of playing.




Wood: a key resource for south tyrol
In this northern Italian region, wood is a vital resource that brings together tradition, the economy and environmental protection. The short and sustainable supply chain is worth €1.3 billion and involves thousands of local companies.