Milano Design Week

Salone del Mobile and Fuorisalone 2024

The most instagrammable spots of Milan Design Week 2024

Milan's design week not only conquers Milan itself but also Instagram and TikTok. Are you on the hunt for places and installations for perfect photos and videos? We'll tell you.

Once again this year, Milan Design Week withstands everything except one temptation. The fever of sharing content was, after all, an expected presence in the fashion city. Thus, installations and exhibitions from the streets of Milan have spilled onto the screens of cell phones on Instagram and TikTok feeds. Raise your hand if you haven't yet had the chance to stroll around the design districts but have already had a significant preview on social media. Indeed, who doesn't dream of following the next Fuorisalone from afar, using only social media?

Historical buildings, courtyards in the city center and suburbs, industrial architectures cleaned up for the occasion offer a perfect backdrop for both installations and new design products presented in this edition.

We witness the assault of the usual suspects such as the Statale University, which with its installations in the outdoor cloisters, confirms itself as one of the most photographed places, and Ikea, which concludes the exhibition route with a long series of beds to lie on and take selfies.

Among the most spectacular new entries, a yacht docked in the pool of the Bagni Misteriosi and the biofuturistic creations of Ukrainian artist Aljoscha hanging from the ceiling of the church of Santa Maria degli Angeli.

In this gallery, we have gathered a selection of the most Instagrammable installations we have seen at the Fuorisalone, featuring vibrant colors and oversized objects.

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