Milano Design Week 2024. 5 places you can see only now

In Milan, Design Week means locations: from a garage by Marco Zanuso to Osvaldo Borsani's villa and the public baths at the Cozzi swimming pool, some of them will open only during these seven days.

1. Piscina Cozzi It is the most monumental swimming pool in Milan and one of the few 50-meter pools in the city. The pool exudes opulence with its vibrant array of colored marbles and delicate details, such as the stained glass windows of the former cafeteria. Beneath its expansive barrel vault, originally open and transparent but now sadly obscured by curtains, it stands with a sense of grandeur despite signs of wear and tear. For Fuorisalone 2024, select rooms of the underground public restrooms will be open to visitors for the first time in decades. This space, once a basic necessity in a Milan where running water was a luxury, is remarkable for its meticulous material and formal attention. An ad hoc installation occupies the underground entrance hall, accessible from the side of the main building, enhancing the splendid mosaics decorated with nautical motifs.

Piscina Cozzi
Luigi Lorenzo Secchi, 1934
viale Tunisia 35
Courtesy Milanosport

1. Piscina Cozzi

Piscina Cozzi
Luigi Lorenzo Secchi, 1934
viale Tunisia 35
Courtesy Milanosport

2. Ex-cinema Casoretto Over the past three decades, many cinemas in Milan have disappeared, reflecting a trend that has affected other Italian and, to some extent, European cities. Some closures have sparked controversy and widespread discontent, such as the troubled fate of the immense Manzoni, which is still awaiting a solution and investment for its marvelous single-screen, organically wrapped cinema. Casoretto Cinema, on the other hand, embodies a different narrative – a relic of small neighborhood theaters, often affiliated with parishes, that served as vital landmarks and gathering places for local communities. Despite some signs of wear and tear, Cinema Casoretto remains standing, awaiting a possible future, perhaps mirroring the enormous success of the nearby and similar Beltrade. In the meantime, it will open its doors to the public for Fuorisalone 2024, courtesy of Artesanos, a company active in Peru and South America since the 1970s. Artesanos will present its collections, curated by Davide Fabio Colaci and Luisa Bertoldo.

Ex-Cinema Casoretto
Piazza San Materno 5
Via Lambrate 
Photo Daniele Ratti

2. Ex-cinema Casoretto

Ex-Cinema Casoretto
Piazza San Materno 5
Via Lambrate 
Photo Daniele Ratti

3. Garage Marco Zanuso (1916-2001) was a prominent figure in Milanese modernism and played a key role in the city’s reconstruction after the Second World War. Built in 1949, the residential building with attached garage on Viale Gorizia attracted the attention of leading magazines of the time, particularly for the elegant polychrome decoration that adorned its street-facing facades. For Fuorisalone 2024, Design Variations, a collaborative project of Moscapartners, unveils the garage, the most hidden area of the building. This fascinating double-height hangar features structural solutions that recall the refined Italian school of engineering of the time, in particular the experiments of Pier Luigi Nervi. Curated by Park Associati, the exhibition includes a site-specific installation by Nathalie Du Pasquier.

Garage
Marco Zanuso, 1949
Viale Gorizia 14
Photo Daniele Ratti

3. Garage

Garage
Marco Zanuso, 1949
Viale Gorizia 14
Photo Daniele Ratti

4. Capannoni Recent developments in the vast former manufacturing district on Via Mecenate in eastern Milan have seen many old warehouses and hangars transformed into office and event spaces. Among the standout transformations is the renovation of the former Caproni factory, now home to the Gucci Hub, skillfully executed by Piuarch. For Fuorisalone 2024, Baranzate Atelier will occupy a recently built hangar with a Spartan aesthetic and a surface area of approximately 7,300 square meters, characterized by the monomateriality and repetitive nature of its concrete structures.

Capannoni
Via Fantoli 16/3
Photo Daniele Ratti

4. Capannoni

Capannoni
Via Fantoli 16/3
Photo Daniele Ratti

5. Villa Borsani The home and the factory: these were the two living spaces of the productive design district of Brianza, where artisan furniture workshops evolved into small industries during the boom years that coincided with the rise of Italian design. Even during the war, Osvaldo Borsani built a large and opulent villa for his parents, adjacent to the family factory, which was later occupied by his brother Fulgenzio. The Borsani villa represents a refined modernity, not strictly rationalist, but imbued with numerous nods to tradition, evident both in the spatial composition and in the decorative elements. The focal point of the house is undoubtedly the fireplace designed by Lucio Fontana, one of several site-specific works of art that adorn the residence. Villa Borsani will open its doors to the public for Fuorisalone 2024, thanks, of course, to Alcova, which confirms its ability to find compelling venues and, on occasion, pioneer new trends in site typologies.

Villa Borsani
Osvaldo Borsani, 1943-1945
Varedo
Photo Daniele Ratti

5. Villa Borsani

Villa Borsani
Osvaldo Borsani, 1943-1945
Varedo
Photo Daniele Ratti

Locations are as much a protagonist of Fuorisalone as the projects, products and installations they host, and sometimes even more so. For brands, art directors and designers, the challenge is often to find the right balance between the ambience and characteristics of a venue on the one hand, and the presentation of objects on the other, ensuring that the former complements rather than competes with the latter. In its 35-year history, Fuorisalone has not only expanded into an almost limitless array of indoor and outdoor, private and public, ground-level and elevated spaces, but it has also evolved the types of venues chosen for exhibitions, conferences, parties and more.

The age-old palaces of the city center, among the pioneers of this expansive process, continue to take center stage, enveloping the year’s innovations in their ornate and often somewhat fanciful prestige. Convincing installations by Flos at Palazzo Visconti, Grohe at Palazzo Reale, and Loewe at Palazzo Citterio, among others, underscore this trend. But the Fuorisalone of the 2020s has also become adept at recognizing the subtler, less noisy allure of other architectural gems. The twentieth-century cityscape, sometimes outdated and sometimes neglected, is beginning to assert itself as a vital “infrastructure” for the event.

For brands, art directors and designers, the challenge is often to find the right balance between the ambience and characteristics of a venue on the one hand, and the presentation of objects on the other.
Garage. Photo Daniele Ratti

The juxtaposition is apt. Modern Milan increasingly embodies a cool and pop sensibility, a trend celebrated in a steady stream of coffee-table books – a recent and notable example being Nelle case: Milan Interiors 1928-1978 by Orsina Simona Pierini and Enrico Morteo (Hoepli, 2023). At the same time, managers of spaces that are often abandoned or awaiting new uses – especially former industrial structures and social architectural relics of the last century, such as cinemas and swimming pools – see Fuorisalone as a valuable opportunity for revenue and visibility. It’s hoped that the success of such events can be translated into permanent projects for restoration and reopening in the medium to long term.

Domus has curated a list of 5 venues for Fuorisalone 2024: some are making their debut this year, while all of them capture the essence of the “new centralization” of Milan’s, and perhaps the world’s, most exciting and important design week.

Opening image: Cinema Casoretto. Photo Daniele Ratti

1. Piscina Cozzi Piscina Cozzi
Luigi Lorenzo Secchi, 1934
viale Tunisia 35
Courtesy Milanosport

It is the most monumental swimming pool in Milan and one of the few 50-meter pools in the city. The pool exudes opulence with its vibrant array of colored marbles and delicate details, such as the stained glass windows of the former cafeteria. Beneath its expansive barrel vault, originally open and transparent but now sadly obscured by curtains, it stands with a sense of grandeur despite signs of wear and tear. For Fuorisalone 2024, select rooms of the underground public restrooms will be open to visitors for the first time in decades. This space, once a basic necessity in a Milan where running water was a luxury, is remarkable for its meticulous material and formal attention. An ad hoc installation occupies the underground entrance hall, accessible from the side of the main building, enhancing the splendid mosaics decorated with nautical motifs.

1. Piscina Cozzi Piscina Cozzi
Luigi Lorenzo Secchi, 1934
viale Tunisia 35
Courtesy Milanosport

2. Ex-cinema Casoretto Ex-Cinema Casoretto
Piazza San Materno 5
Via Lambrate 
Photo Daniele Ratti

Over the past three decades, many cinemas in Milan have disappeared, reflecting a trend that has affected other Italian and, to some extent, European cities. Some closures have sparked controversy and widespread discontent, such as the troubled fate of the immense Manzoni, which is still awaiting a solution and investment for its marvelous single-screen, organically wrapped cinema. Casoretto Cinema, on the other hand, embodies a different narrative – a relic of small neighborhood theaters, often affiliated with parishes, that served as vital landmarks and gathering places for local communities. Despite some signs of wear and tear, Cinema Casoretto remains standing, awaiting a possible future, perhaps mirroring the enormous success of the nearby and similar Beltrade. In the meantime, it will open its doors to the public for Fuorisalone 2024, courtesy of Artesanos, a company active in Peru and South America since the 1970s. Artesanos will present its collections, curated by Davide Fabio Colaci and Luisa Bertoldo.

2. Ex-cinema Casoretto Ex-Cinema Casoretto
Piazza San Materno 5
Via Lambrate 
Photo Daniele Ratti

3. Garage Garage
Marco Zanuso, 1949
Viale Gorizia 14
Photo Daniele Ratti

Marco Zanuso (1916-2001) was a prominent figure in Milanese modernism and played a key role in the city’s reconstruction after the Second World War. Built in 1949, the residential building with attached garage on Viale Gorizia attracted the attention of leading magazines of the time, particularly for the elegant polychrome decoration that adorned its street-facing facades. For Fuorisalone 2024, Design Variations, a collaborative project of Moscapartners, unveils the garage, the most hidden area of the building. This fascinating double-height hangar features structural solutions that recall the refined Italian school of engineering of the time, in particular the experiments of Pier Luigi Nervi. Curated by Park Associati, the exhibition includes a site-specific installation by Nathalie Du Pasquier.

3. Garage Garage
Marco Zanuso, 1949
Viale Gorizia 14
Photo Daniele Ratti

4. Capannoni Capannoni
Via Fantoli 16/3
Photo Daniele Ratti

Recent developments in the vast former manufacturing district on Via Mecenate in eastern Milan have seen many old warehouses and hangars transformed into office and event spaces. Among the standout transformations is the renovation of the former Caproni factory, now home to the Gucci Hub, skillfully executed by Piuarch. For Fuorisalone 2024, Baranzate Atelier will occupy a recently built hangar with a Spartan aesthetic and a surface area of approximately 7,300 square meters, characterized by the monomateriality and repetitive nature of its concrete structures.

4. Capannoni Capannoni
Via Fantoli 16/3
Photo Daniele Ratti

5. Villa Borsani Villa Borsani
Osvaldo Borsani, 1943-1945
Varedo
Photo Daniele Ratti

The home and the factory: these were the two living spaces of the productive design district of Brianza, where artisan furniture workshops evolved into small industries during the boom years that coincided with the rise of Italian design. Even during the war, Osvaldo Borsani built a large and opulent villa for his parents, adjacent to the family factory, which was later occupied by his brother Fulgenzio. The Borsani villa represents a refined modernity, not strictly rationalist, but imbued with numerous nods to tradition, evident both in the spatial composition and in the decorative elements. The focal point of the house is undoubtedly the fireplace designed by Lucio Fontana, one of several site-specific works of art that adorn the residence. Villa Borsani will open its doors to the public for Fuorisalone 2024, thanks, of course, to Alcova, which confirms its ability to find compelling venues and, on occasion, pioneer new trends in site typologies.

5. Villa Borsani Villa Borsani
Osvaldo Borsani, 1943-1945
Varedo
Photo Daniele Ratti