Everyday objects chosen by 13 international designers in total freedom, but marked by ethical, conscious and sustainable consumption, which will then be put on sale at a maximum cost of 20 euros in NonNo's vending machines. The new Certosa District is home to an initiative in the wake of Opos, that founding experience of Milan's fuorisalone born in 1991 to give visibility to talented young designers, and NonNo, an experimental H24 store with vending machines that dispense high-quality clothing, food and wine, and design items at a maximum price of 99 euros. Designers Selection intends to promulgate the values of good design that had animated Opos 30 years ago, updating them by format and process. The designers involved are Sebastian Bergne, Lorenzo Damiani, Monica Förster, Emmanuel Gallina, GumDesign, Giulio Iacchetti, JoeVelluto, Jasper Morrison, Donata Paruccini, Matteo Ragni, Gianmaria Sforza, StudioXdesigngroup, and Paolo Ulian. Their proposals range from games to share with one’s children to kitchen tools that are an expression of utmost functionality, from items for responsible use of resources and city living to simple objects proposed as a metaphor and reflection on the present. Each choice is accompanied by the “valid reason” written by the designer, which thus becomes an integral part of the value of the product they offer to the public. This is the first in a series of planned initiatives.