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We asked Gen Z to portray design in their own way
In precarity we get creative
View articleNO QR code_04: Audi, 07092021, via della Spiga 26
New technologies, new products, new materials always touch hearts the quickest, and in a post-pandemic world, people still get excited about new things even when they're wearing gloves. The QR codes and messages on line that are visible everywhere at Design Week never get the most enthusiastic attention.
I can't see you
Università Statale, PURA by Guglielmi
Between the limitations and the desire to discover, often contrasting signs and moments wrapped in embarrassment for what we can do and what not. We no longer put more barriers than necessary, let's touch materials and try products, look at each other and think about the future.
SOGNI (Fabbrica Sassetti, Isola Design District)
The Stair Shelf is designed for an increasingly digitalised public, of which generation Z is the protagonist; through its structure, made up of customisable modular parts, it metaphorically explores the needs, desires and future of contemporary society.
Solitude
In front of the mirror in CELO.1 one can see one's own reflection, observe the shadow and look beyond the object. Each of the three situations, however, is united by a single horizon: oneself. A means of continuing to explore individuality.
PRATONE (Piazza San Fedele)
The maxi version of Gufram's sculpture gives a touch of green in an area where green hides. The work certainly attracts the attention of passers-by and they are also offered the opportunity to "step on" the lawn and get lost among its stalks about 5 meters high.
The adaptation
Via Durini, Fendi, 9 September 2021,
What was not relevant before is now necessary. What is necessary is commercially viable.