Since the beginning of the new millennium, the Salone del Mobile has been aiming more and more to establish its international stance, not only by increasing the number of foreign exhibitors in Milan, but by becoming a role model for those markets partial to Italian design and its culture. In 2005, hence, the Saloni WorldWide Moscow was launched, followed in 2016 by the Salone del Mobile Milano Shanghai. These events have been since bringing the best Italian brands to showcase their most creative, avantgarde and qualitative projects in matters of furniture manufacturing, hence strengthening the image of the Salone as a hub of cultural innovation. 

Although in the recent years the increasingly complicated global political situation has been slowing down the relationships with some markets (like the Russian one, for instance), the Salone hasn’t put its international ambitions aside, by attracting a growing number of visitors from extra-EU countries including the USA, Brazil, the Emirates and the United Kingdom.

The Salone’s hundreds of exhibitors and the thousands of goods showcased confirm its relevance as an international stage for creativity, as well as an unmissable meeting place for the industry insiders. The Salone can now count on an average of 400,000 visitors from more than 180 countries per year.

Opening image: Il Salone del Mobile in città. Courtesy Salone del Mobile.Milano