To the general public they are known as “busters in advertising” – mind and soul of the Canadian magazine “Adbusters” which reaches 85 000 loyal readers in 60 countries around the world. They are also behind the “Adbusters Media Foundation” and authors of a number of symbolic campaigns such as “Buy Nothing Day” and “TV Turn Off Week”.
Their objectives are threefold – to highlight negative values which are hidden in advertising, to create provocative and ironic contro-advertising with a high creative, graphic and cultural content and finally make the public aware of environmental and social issues.
A chance to see some of their more famous work, such as the advertising campaigns for Greenpeace, is offered with an exhibition-installation in Piazzale della Stazione Leopolda in Florence (from 6 to 16 November), set up to coincide with the European Social Forum to be held in Florence during that time.
6-16.11.2002
Adbusters. Guastatori della pubblicità
Stazione Leopolda, Firenze
http://www.adbusters.org
