Mach dich hübsch!

A large exhibition of German artist Isa Genzken works at Amsterdam’s Stedeljik Museum pulls together all her artistic experience, a mix of architecture, music, fashion and social criticism.

Isa Genzken, “Nofretete”, 2014
Prestigious museums continue their focus on the work of Isa Genzken, one of the most influential artists on the contemporary art scene of the last 40 years. After a solo at New York’s Museum of Modern Art, a large exhibition at the Whitechapel Gallery in London and a homeland celebration at the Museum Ludwig in Cologne, it is now the turn of the Stedeljik di Amsterdam.
Curated by Beatrix Ruf and Martijn van Nieuwenhuyzen, “Mach Dich hübsch!” is laid out as a montage of 287 works that instead of following a linear and chronological narration are linked by semantic/material affinities and spill-overs. The curatorial choice was agreed with the artist who helped with the display in the entrance to the exhibition, a manifesto of the idea behind the entire exhibition route which unfolds through 18 of the museum’s rooms.
Isa Genzken, Mach dich hübsch!, 2000
Top: Isa Genzken, Nofretete, 2014, 7 Nefertiti plaster busts with glassed on wooden bases, wooden plinths on casters and 4 steel panels, each 190 x 7 x 40 x 50 cm, installation dimensions variable, Courtesy Galerie Buchholz, Cologne/Berlin/New York, David Zwirner, New York/London and Hauser & Wirth. Above: Isa Genzken, Mach dich hübsch!, 2000, cardboard, printed paper, newsprint, photographs, transparent foil, stamps, stickers, adhesive tape, fabric tape, felt pen and ball point pen, 42 x 31 x 5 cm (open: 42 x 63 cm). Galerie Buchholz © Photo courtesy the artist and Galerie Buchholz, Cologne/Berlin/New York

It is an ageless comparison of works from different periods that revolves around the constant alternation between synchronic elegance and cacophonous diachrony. The very first room vaunts this precarious imbalance proposing, in its centre, a replica of a classical bronze sculpture of a young man but wearing a Walkman. Completing this immersive environment centred on jarring contrasts are concrete architectural features that form dystopian and imaginary architecture.

During her artistic life, Isa Genzken has alternated many materials, sizes and changes of scale, and passed from 3D elements to 2D wall works. The body is a favourite area of experimentation and reference, via a work of abstraction, degradation and remixing, and using the stratified clothing of dummies in cheap synthetic garments and x-rays.

Isa Genzken, Da Vinci, 2003
Isa Genzken, Da Vinci, 2003, 4 parts, lacquer on air plane windows, each 129 x 105 x 52 cm. Collection Sammlung Hoffmann, Berlin © Photo courtesy the artist and Galerie Buchholz, Cologne/Berlin/New York
Rickety concrete buildings – such as slender and transparent towers or simply flat reflecting facades – become supports for collage series recreating the dimension of a packed diary. Traces of recent events, pages on the refugee crisis, elements drawn from the history of art and a postcard of an abstract painting by Gerhard Richter, her ex-husband, form a stratification offering clues to the evolution of a personal path that is also a mirror on the passage from the 20th century to the new millennium.
Isa Genzken, Mach dich hübsch!, exhibition view
Isa Genzken, Mach dich hübsch!, exhibition view

In the exhibition, components that link or skip through different epochs are illustrated in a mishmash of plastics, resins and concrete radios that deny communication, tuned in to the darkness of history – the hidden soul of the artist’s country of birth, Germany. Often, Genzken herself is the protagonist of combinations and alliterations as she brings into play personal portraits in dialogue with Leonardo’s Mona Lisa and Caravaggio’s Medusa, while reproductions of the bust of Nefertiti in the Neues Museum in Berlin appear as self-portraits accessorised with sunglasses, wigs, headphones and ties.

In Genzken’s hands, history is turned into an accumulation of fragments that form a sponge sucking on different disciplinary and personal spheres to become an almost encyclopaedic storehouse of knowledge, techniques and materials, seen as bearers of a vast knowledge that moves everything, from an Egyptian queen to Michael Jackson.

Isa Genzken, Mach dich hübsch!, exhibition view
Isa Genzken, Mach dich hübsch!, exhibition view
“I always wanted to have the courage to do crazy, impossible, and also wrong things.” says Isa Genzken. It is the indication of an omnivorous curiosity that tackles subjects such as the artist’s role in contemporary society, the body, gender identity and metropolitan alienation. A constant oscillation from personal to private and public dimensions, between the social and the individual, generates a conceptual density that can be seen as the exploration of a system of expressive potential and art transformations: from painted surface to sculpture, from architectural model to environmental installation. What emerges is a mapping of art’s ability to build and trace a relational context in which to share an experience of reflection on our times, on the consumer culture and on the female condition with visitors.
Isa Genzken, Mach dich hübsch!, exhibition view
Isa Genzken, Mach dich hübsch!, exhibition view. Room overview with Fuck the Bauhaus and the film Work. Photo Gert Jan van Rooij
To this end, one of the most surprising and icastic rooms amasses a number of architectural models in the Fuck the Bauhaus series (2000), produced by binding concrete and waste with adhesive tape to emphasise the failure of a Modernist Rationalism – further evoked in a series of photographs entitled Empire/Vampire, Who Kills Death (2003), a sequence of portrayals of post-apocalyptic scenarios. The chain of exhibition spaces is dotted with everyday elements, constantly decontextualized or amplified: furnishings hanging from the ceiling, beach umbrellas, a row of wheelchairs containing piles of rubbish and dummy parts wrapped in transparent PVC, orthopaedic crutches, dolls and the life-size Schauspieler dummies (2012). These are employed by the curators as signs, the constants of a poetic that dialogues critically with passive consumption and the distortions of Capitalism while never lapsing into the banal or kitsch.
Isa Genzken, Schauspieler, 2013
Isa Genzken, Schauspieler, 2013, mannequin, stool, shoes, wig, wood, fabric, plastic and metal, dimensions variable. Collection Syz, Geneva © Photo courtesy the artist and Galerie Buchholz, Cologne/Berlin/New York

It is a female sensitivity that creates unusual combinations of materials and formats that are often tempered by the insertion of floral elements such as red roses or palm leaves. This systematic hybridisation of multiple and different constituents often references the much-loved metropolitan contexts where Isa Genzken has lived such as New York, Berlin and Amsterdam.

For the German artist, the most commonplace objects and disparate images offer an opportunity to construct a space that questions our today, measuring it against the yardstick of art, and its hidden relations, highlighting the complexities and contradictions of everyday life. Sometimes this investigation takes the form of a more intimate and ironic dialogue as in the film Zwei Frauen im Gefecht (Two Women in Combat, 1972), a perpetual dressing and undressing by Genzken and her friend Susan Grayson. Other times it appears as more direct social criticism as in Memorial Tower (Ground Zero) in which she proposes a non-physical reconstruction of the Twin Towers, imagining long strips of coloured plastic serving as supports and building an exchange of questions and answers with a community devastated by the traumatic event that has marked the contemporary era. This extensive and well-curated exhibition conveys the importance of artistic research that is constantly evolving and always related to the social and cultural dynamics of our times.

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Isa Genzken, Mach dich hübsch!, exhibition view
Isa Genzken, Mach dich hübsch!, exhibition view

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