Designliga: Das Brot.

Focused on traditional artisan crafts, creative agency Designliga signed the interiors of Autostadt Museum’s new organic bakery, fully expressing the concept “from field to counter“.

The Autostadt Volkswagen Museum in Wolfsburg now offers organic-quality bread at its in-house bakery, Das Brot. The bakery, located on the ground floor of the ServiceHaus, turns the spotlight on artisanal baking traditions, while its interior design also expresses the concept “From Field to Counter“. The Autostadt worked closely with creative agency Designliga to implement the idea, defining the use of sustainable, renewable materials and traditional craftsmanship as clear priorities.

“The new bakery not only stocks exclusively organic quality products; even the building materials we used are responsibly sourced, from local timber to tiles and fabrics“, explains Micaela Tewes, head of events and interior design at the Autostadt and its deputy creative director.
On top and above: Desgnliga, Das Brot., Autostadt Museum, Wolfsburg, 2013

The welcoming dining area is dominated by a long wooden table where guests eat together. The homely atmosphere is further emphasized by the textured plasterwork of the ceiling, suggesting the tiled roof of a farmhouse, and by open shelving in a design inspired by traditional half-timbered houses. The open displays behind the counter allow customers to see through to the bakery itself and create a feeling of transparency.

The patterns formed by the ceramic tiles of the mosaic floor express the entire process “from field to counter“ in a flowing metamorphosis of symbols from field to wheat, from wheat to flour and from flour to bread. To echo the traditional working methods used in the bakery, the interior was also created using ancient forms of craftsmanship, bringing together mosaic and plasterwork artists and basket-weavers to create a place where function, warmth and quality merge together.

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