The new SMEG collection, developed with BorromeodeSilva, introduces a design language based on contrast, proportion, and light, redefining the role of appliances within contemporary domestic space.
Within the landscape of industrial design, SMEG has long stood as a benchmark for its ability to merge technology with design culture. From the iconic FAB refrigerator—known all over the world—to collaborations with Dolce & Gabbana, the brand has consistently transformed appliances into narrative objects. This trajectory has been shaped through ongoing dialogue with designers and studios, helping to build a distinctive and cross-disciplinary identity.
It is within this context that Musa takes shape, the new collection developed with BorromeodeSilva. Here, a visual language grounded in rhythm emerges: vertical lines meet carefully measured curves, while matte and glossy surfaces interact with light, continuously altering perception. The appliance is no longer a standalone element but becomes an active component in defining space, contributing depth and character to the environment.
Ovens sit at the core of this design vision. Available in 60 and 45 cm formats, in matte black and silver finishes, the range spans from essential models to more advanced versions combining traditional, steam, and microwave cooking. A consistent aesthetic is maintained throughout, while technology evolves in layers—intuitive interfaces coexist with more sophisticated solutions, all within a system that prioritizes visual continuity and compositional freedom.
Musa ultimately encapsulates SMEG’s approach: an integrated ecosystem where form and function engage through design. A collection that interprets the contemporary kitchen as a dynamic space, where aesthetics and performance merge in a carefully balanced whole.
- Product:
- Musa New Collection
- Brand:
- Smeg
- Web Site:
- www.smeg.com