The concept of edutainment is not new in the world of research and communication. Combining the words education and entertainment, the neologism brings together all those digital contents designed to transmit knowledge and skills in an effective and playful way. These cinematic products, experiential narrative journeys, have the ability to transmit motivation, an indispensable basis for accessing all forms of knowledge.

When applied to the world of architecture, this approach can lead to very interesting results. In order to talk about space and the built heritage, about places and those who live in them, it is more important than ever to experiment with formats capable of combining complexity and engagement.

Isplora speaks to designers, professionals and visionaries, narrating architectural practice through filmic narration in digital monographs.

ArchiTALKS, Isplora's innovative format, investigates and explores the philosophies and projects of the protagonists of the contemporary architecture scene through films conceived as narrative journeys. These works are able to transversally interpret the tensions of design, describing the path and poetics of the studio. Architecture is narrated by combining technique and imagination, theory and practice. They trace the signs of building and create continuous relationships between the different scales, from urban to architecture, from interior to product: "from the spoon to the city".

Examples include the genius loci, inspiration and design material for Lorenzo Guzzini; the hypogeal space of Cantine Antinori; the visionary universe of master architect Franco Purini; the impetus towards the future of Carlo Ratti; the horizons of living for Duilio Damilano; the complexity of the Mediterranean landscape, by Alfonso Femia or Antonio Iraci; the humanistic project with Piero Lissoni, between architecture and design.

In addition to ArchiTALKS, Isplora presents ArchiELEMENTS, the new format just launched: a virtual library that breaks down the elements of architecture and focuses on its particular aspects. Materials, products, furnishings, solutions, technologies, finishes, cladding, components: a new filmic itinerary that narrates the expertise, innovation and production excellence of companies.

Isplora offers a new way of telling your story, innovating traditional media such as printed publications and reaching new audiences looking to the future.

It is recognised by the National Council of Architects (CNAPPC) and the American Institute of Architects (AIA). The web platform offers an online training tool to its more than 60,000 members: a large digital community of planners, professionals and designers.

Cover image: ArchiTALKS Lorenzo Guzzini – Architecture, Art, Living Matter