Porcelanosa

Beyond decoration: Porcelanosa and the Fitwall language

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Materials and surfaces give personality to spaces, and Fitwall can be applied not only to vertical walls, but also to ceilings, furniture and decorative elements, becoming the identifying element of the environment.

For more than fifty years, Porcelanosa has been an international benchmark in architecture and interior design. Founded in Spain in 1973, the company began its journey with the production of ceramic wall tiles, and then gradually expanded its offerings to natural stone, wood, mosaics, kitchens, bathrooms and large-scale architectural solutions. Today it is present in 140 countries with more than a thousand points of sale, distinguishing itself for its ability to combine technology and craftsmanship, sustainability and aesthetic research.

Most significant innovations include Fitwall, developed by Krion, a brand of the group. Not simply decorative panels, but large-format three-dimensional surfaces that combine modified acrylic resins, mineral matrix and 6 percent recycled Pet. Reinforced by glass fibers, they ensure strength, dimensional stability and fire retardant performance. 

The technical aspect is enhanced by a strong sensory dimension: each collection is crafted in the prototype workshop, where moulds are meticulously hand-finished to recreate the authentic appearance of stone, wood or earth. Thus, Doghe evokes the warmth of natural wood, Mur the solidity of French stone, and Rolling the organic fluidity of nature.

Fitwall Shades White Sand, Porcelanosa

Materials and surfaces lend character to spaces, and Fitwall can be applied not only to vertical walls, but also to ceilings, furniture and decorative elements. It is a true surface language that combines sustainability and creative freedom, and establishes a strong sense of identity.

In conclusion, Fitwall's strength lies in its ability to bridge the gap between craftsmanship and industry. Each prototype is the result of manual craftsmanship that preserves the value of the human touch and the richness of material imperfections. At the same time, advanced production processes ensure uniformity and reliability, even in large-scale projects. This dual nature opens up new design possibilities, creating surfaces that envelop space like continuous sculptures, combining expressiveness and functionality.

Product:
Fitwall Panels
Brand:
Porcelanosa
Web site:
www.krion.com
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