This Salone del Mobile marks the launch of Really, a new company co-owned by Kvadrat focused on designing materials for circularity. Responding to the urgent global issue of waste Really upcycles end-of-life textiles to make Solid Textile Board: a high-quality engineered material made from end-of-life cotton and wool from the textiles industries, industrial laundries, households and Kvadrat’s selvedge waste.
Max Lamb: solid upcycle
In Andrew Telling’s video, Max Lamb talks about his twelve benches for Kvadrat, made in Solid Textile Board: a building material made of textile waste. #MDW2017
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- 31 March 2017
- Milan
Known for his investigative approach to material experimentation, Really approached Max Lamb to demonstrate the possibilities of Solid Textile Board. His series of twelve benches are both a personal exploration and also show designers and manufacturers the potential of the material, measuring 3 metres in length. Designed for furniture and interior design, the company aspires to challenge the architecture and design sector to rethink their use of resources. Currently 95% of the textiles we use could probably be recycled. Only 25% actually are. The rest is consigned to landfill or burnt. Really’s debut collection of Solid Textile Board will be launched this April at gallery Project B in Brera with projects by British designer Max Lamb and Dutch designer Christien Meindertsma, curated by Jane Withers and Njusja de Gier.
Benches in Solid Textile
Design: Max Lamb
Manufacturer: Kvadrat
Year: 2017
Video director: Andrew Telling
4–7 April 2017
Really. Designing materials for circularity
Project B
Via Pietro Maroncelli 7, Milan