The story of design

The book by Charlotte and Peter Fiell is a passionate narration of the history of design of all times and rich in ethical comments on the legacy we shall pass on to future generations.

Charlotte e Peter Fiell, The Story of Design, Carlton Books, 2013.

“Good design is not a matter of wealth, much less of the chic (…). It’s not a matter of novelty (…) but of the production of cities and houses and goods which will best satisfy the needs of the people; their need of practical, honest, cheap, lasting and beautiful things to use and see in their everyday lives”.

Anthony Bertram’s crystal-clear and telling definition of design opens Charlotte and Peter Fiell’s The Story of Design, tracing the evolution of everyday objects to meet human need from prehistoric times to the present day.

Adopting a rigorous and scientific approach, the book must be praised as a popular and fluid read, aimed also at a non-expert audience, thanks to its plain language and the authors’ decision to pursue a chronological rather than thematic route that revisits the major moments in the material culture centred on historic thresholds and precise geographic areas.

Charlotte e Peter Fiell, The Story of Design, Carlton Books, 2013
From a bronze Corinthian helmet dating from 700 BC to the latest version of the Apple iPhone, the whole history of humanity is featured with its everyday needs and desires. This is a history of products in a broad sense and the pages are filled with pictures of sewing machines, weapons, trains and furniture but also teapots, radios, posters and book covers. According to its etymological meaning of “devising”, design is everything that is invented and produced by humans and, like a mirror, it reflects the society and human condition of a certain epoch.
Charlotte e Peter Fiell, The Story of Design, Carlton Books, 2013
Travelling through the centuries of crafts and the production of artistic objects – from the Chinese terracotta army to the artefacts of Benvenuto Cellini, and the manufacture of weapons and porcelain –, it arrives in the modern era and its industrial revolution, which was to transform production processes thanks to mechanisation and mass production. From this point on, the story dwells on and unfolds around key moments of Western history – Art Nouveau, the Bauhaus, the American Dream, Good Design, the counter-culture and Pop design, Hi-Tech and Postmodernism – eventually reaching the present and offering some – brief but significant – reflections on the consumer society and the current economic recession that has a direct impact.
Charlotte e Peter Fiell, The Story of Design, Carlton Books, 2013
Quietly but clearly, Charlotte and Peter Fiell stress the importance of a sustainable vision that reuses-re-educates-recycles the things we need according to an ethic that makes us realise what is “absolutely necessary” and conscious that every product impacts not only on our lives but on those of future generations.
Charlotte e Peter Fiell, The Story of Design, Carlton Books, 2013
To sum up these thoughts, the authors have chosen an iconic image for the last page: a visionary sketch by James Irvine of the Utopian Design Antibody, in which design is a utopian and sunny antibody to the problems of the world.

Latest News

Latest on Domus

Read more
China Germany India Mexico, Central America and Caribbean Sri Lanka Korea icon-camera close icon-comments icon-down-sm icon-download icon-facebook icon-heart icon-heart icon-next-sm icon-next icon-pinterest icon-play icon-plus icon-prev-sm icon-prev Search icon-twitter icon-views icon-instagram