Roberto Verganti, Harvard Business Press, Harvard 2009; RCS Libri, Milano 2009 (pp. 282, € 25,00)
Roberto Verganti is a professor of Innovation Management at Milan Polytechnic, so it is strange for him to have written a book that focuses, at least seemingly, on design. But, as he explains in his foreword, "This book is not about style, or creativity… this is a book on management." Verganti explores a concept that has radically altered the contemporary market: design-driven innovation, which has prompted companies such as Apple with its iPod to "overturn the meaning of listening to music".