Anaïde and Gregory give us a new look at local manufacturing processes, ranging from modest family operations to factory-cities resulting from success stories unlike anything seen in our region of the World. But they also grasp the dark side of this miracle, the unbridled urbanization, the negligible value of human life in the global production chain.
They reveal how the Chinese have learnt by producing for the rest of the World. The textile market is delocalizing, automated high-tech facilities are now replacing a labor force that is no longer cheap enough. Throughout their journey, they discover how the products and services of tomorrow are made today, exposing the reach of this new model that revolutionizes the way we consume, based on new production and quality standards.
Anaïde Gregory Studio is an industrial design office based in Geneva Switzerland. In 2013 they have been invited for 5 months in China through the Swatch artists residencies program.