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      Here are the 10 unmissable digital achievements of 2023

      Here are the 10 unmissable digital achievements of 2023

      01 / 17

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      A new production site for Hermès, designed around environment and work experience

      1. ChatGPT and AI Chatbots

      With 49.5 million views, the Wikipedia page dedicated to Chat GPT was the most visited page of the year. Developed by OpenAI, the chatbot had already reached 100 million users by January 2023. Surpassing competitors like Bard, Ernie Bot, and LLaMA, ChatGPT quickly became a tool widely used by marketing and PR professionals, as well as students and professors. This rise was not without its challenges, as the tool raised complex ethical issues and required rapid adaptation to the emerging field of “prompt engineering”.

      “The AI Arms Race Is Changing Everything” - ChatGPT on the cover of Time, February 2023

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      2. The “Jailbreaking” and “Titling” of ChatGPT

      Numerous attempts have been made to hack ChatGPT, ranging from DAN (an acronym for “do anything now”) - a character designed to push the chatbot beyond its limits by allowing it to “do anything”, including bypassing its own censorship rules - to tactics like outright torture or tilting. The latter involves forcing ChatGPT to repeat the same word over and over, with the goal of revealing its secret learning procedures, which OpenAI has never publicly disclosed.

      By repeating a single word such as “poem” or “company” or “make”, the authors were able to prompt ChatGPT to reveal parts of its training data. Redacted items are personally identifiable information. Google DeepMind

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      2. The “Jailbreaking” and “Titling” of ChatGPT

      “Dan Unchained!”, February 2023, the fictional depiction of DAN, “Do anything now”, by reddit users, a pun between “Django Unchained” and the liberation from censorship imposed by OpenAI.

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      3. Midjourney and GenAI “Text To Image”

      The independent lab, based in San Francisco, released its fifth version, Midjourney V5.2, this year. Similar to OpenAI’s DALL-E and Stability AI’s Stable Diffusion, this software allows the generation of images from a textual prompt. 

      “Photo of a lychee-inspired spherical chair, with a bumpy white exterior and plush interior, set against a tropical wallpaper.” prompt for Midjourney V5.2 vs. DALL·E 3.

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      3. Midjourney and GenAI “Text To Image”

      Heated debates surround its use in creating illustrations, photos, and comics. Some criticize “synographers” or “prompt engineers” for allegedly appropriating authors’ styles, while others defend the free enjoyment of culture.

      A Board from “Sunyata”, text by Francesco D’Isa, images made with Midjourney, Eris edizioni, November 2023.

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      4. AI Yearbook, Pixar’s Style and AI models

      Yearbook, Epik’s standout app filter, has dominated social feeds with a nostalgic wave of old yearbook photos. Along with Pixar’s Style, it’s part of the latest “deepfake” photo-editing craze, which allows users to create stunning visuals with their own faces. 

      Yearbook, Photos courtesy of da @aria_mag, @tomatocappelletti, @francescadelbono. 

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      4. AI Yearbook, Pixar’s Style and AI models

      At the forefront of this deepfake revolution is Aitana López, the AI-generated Spanish model and influencer who earns an impressive $10,000 a month. This trend has even infiltrated the realm of erotic content, pushing it into a perverse “singularity” with the automation of platforms like OnlyFans. 

      Aitana López, the Spanish model and influencer created with AI, with revenues of 10K per month.

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      4. AI Yearbook, Pixar’s Style and AI models

      Pixar’s Style, photos courtesy of @tomatocappelletti, @hawaidolphino, @noelnicolaus. 

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      5. Stable Diffusion and the GenAI Text To Video

      The collaboration between Runaway and the CompVis group at Ludwig Maximilians Universität in Munich has produced a standout model. Highly favored by digital production studios, artists, and syntographers, it now boasts a new feature - generating videos from a simple text prompt. 

      Teddybear running in New York city, one of the first viral videos created with Modelscope.

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      5. Stable Diffusion and the GenAI Text To Video

      With open-source code, robust hardware, and the flexibility to train the model with custom datasets, creatives gain unparalleled control over their final output.

      A frame from “Milano Fabbrica di Futuro” the text-to-video AI work realised by Mauro Martino with a specially created dataset, currently on display at Malpensa.

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      6. GenAI videos for marketing and film

      Revolutionizing film and video advertising this year, cutting-edge text-to-video and image-to-video software, led by Stable Diffusion’s ModelScope and Runaway 2, is reshaping the landscape. 

      A frame of the viral video “AI generated beer commercial” created by the London-based production company Private Island in April 2023.

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      6. GenAI videos for marketing and film

      Amidst the ironic and “cursed” videos of early pioneers surfacing on YouTube and Reddit, and Hollywood actors striking to safeguard their synthetic image rights, leading fashion and phone brands have engaged their creative departments in leveraging this groundbreaking technology.

      Left, Tom Cruise look-alike Miles Fisher, aka tiktok influencer on the @deeptomcruise channel. Right, one of the many deepfake images or videos of actor Tom Cruise posted on the channel.

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      7. Unreal Engine 5 and “meta-humans”

      Epic Games, the company behind Unreal Engine 5, the pinnacle of realistic graphics engines, have once again amazed us. This year’s surprise? Animator - a groundbreaking feature that allows users to create real-time animated facial models using only a smartphone camera. Animator, a powerful addition to MetaHuman Creator, the Unreal Engine 5-compatible software for creating lifelike human characters, is the result of Epic Games’ strategic acquisitions, including Quixel, home to the world’s largest photogrammetry repository.

      A frame from the “MetaHuman - Real-Time Facial Model Animation Demo” published in April 2023.

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      8. Trailers for GTA 6 and RAGE 9

      Rockstar, the powerhouse behind the iconic Grand Theft Auto series, has just dropped a year-end bombshell on its fans: the GTA 6 trailer. Get ready for the stunning hyper-realism of RAGE 9, Rockstar’s graphics engine that is rumored to outshine even Unreal Engine 5 by jumping from 12k to a 16k resolution. Can it match the power of UE5’s game-changing Nanite? Only time will tell.

      A frame from the Grand Theft Auto VI trailer, released in December 2023.

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      9. GPT-4 and Multimodal AI

      As of March 2023, OpenAI has introduced the upgraded ChatGPT (GPT-4) alongside the free version (GPT-3.5). This advanced model shows impressive capabilities, for example, when interacting with images and large text documents. Powered by multimodal applications such as integration with DALL-E 2, a “text-to-image” generator, this is just the beginning of a series of multitasking features that make the chatbot a frighteningly powerful tool.

      GPT-4 + DALL-E 3 at work.

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      10. Artificial Intelligence of Things (AIoT).

      The Internet of Things is teaming up with AI, transforming everything from smartwatches, robotic vacuums, and self-driving cars to voice assistants, digital wellbeing apps, medical devices, drones, and industrial robots. This evolution involves automating processes and integrating with AI software that adapts through user preferences or organizes into decentralized networks, known as swarm intelligence.

      The humanoid robot Ameca in its “mirror stage”.

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